Inbound service means receiving calls for purposes
The sales-oriented pitching through calls defines outbound services. Also known as cold calling services, they encompass lead generation and conducting surveys over the phone.
It implies backend support, which consists of back office work. Being run at the background, the workforce does not interact with potential clients or customers directly unlike voice processes.
Using such services gives your in-house team to concentrate on the core functions of business instead of focusing on time consuming business practices like scheduling meeting,